Pinterest, revenue is growing strongly thanks to ads In the fourth quarter of 2020. Revenue reaches $ 706 million, Equivalent to about 587 million euros, compared to 645.6 million analysts estimate, with an average revenue per user of $ 1.57.
The company’s total sales in the U.S. increased by 67% On an annual basis, to reach $ 582 million, while International revenue Increased by 145% ($ 123 million).
Global monthly active users are also increasing, Where in United States of America I reached the height 98 millionWhile in the rest of the world more than 360 million went. Inclusive, Monthly active users increased by 37%.
According to the company, users continued to interact with the app during the pandemic, in search of entertainment and recreation. over there The revenue growth is due to the holiday period and developments in the advertising sector.
Pinterest is now aiming to expand into other markets as well, as it has actually announced its entry into the new Latin American countries in the first half of 2021.
In his report, Pinterest “Our investments in advertising tools have continued to pay off,” he says. “Ad demand has been good from advertisers of all sizes and industries, with retail boosting its performance in the last quarter.”