Enit at Eurovision 22, CEO Garibaldi: “We say to our beauty in Italy”

A drone to tell the artistic, natural and landscape beauty of our country and to make “Eurovision 2022” “fly”. It is all depicted in postcards which, during the evenings of the Eurovision Song Contest (last broadcast on 14 May) to be combined with each of the 40 competing countries and their respective artists and created thanks to the cooperation of the Ministry of Tourism, ENIT, the Piedmont region and the city of Turin that supported the project. A modern fresco of the beauty of the country to tell the scenic views of Italy. A drone flew the length and breadth of Italy and then circled inside the Pala Olimpico in Turin. He set off from Sardinia, with Barumini and Albania to reach, at the end of the second semi-final, in Caserta, along with the Czech Republic. Suggestive places in Piedmont, the region hosting Esc 2022. To make all this possible, the primary contribution of Enit (National Tourism Agency), said Director General Roberta Garibaldi.

Why did you decide to support this project?

“We have contributed to the production of these postcards that tell about our Italy. We divided them evenly among the Italian regions, so that they represented not only great cities, but also natural villages, from the mountains to the sea. Great opportunity – repeats Garibaldi – because after sports and events like the Olympics, Eurovision is the most watched broadcast in the world. A beautiful way to tell our country.”

way to attract tourists?

“Sure. I would add one way to allow you to discover the richness of our artistic, landscape and natural heritage, our food and wine heritage. With the goal of restoring tourist flows. At the moment, if we look at the reservation data, we realize that we are still at -30 percent compared to what it used to be. Three years ago. It will already be important to achieve the goals of 2019. Many tourists return to our cities. Once the green lane is removed and the masks are removed, there is a desire to return to freely discover the world. We hope to have European tourists, but not only. We have seen a growing interest of Americans by some very interesting numbers.”

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The goal you set for yourself?

“Tourism is better than before. It was characterized by excess tourism in some cities. Instead, we need a more balanced tourism. Postcard work is aimed specifically at discovering some of the lesser known and less well-known regions, yet extraordinary for their beauty. The current data is promising and we hope to consolidate further in the coming weeks.”

Queenie Bell

"Introvert. Avid gamer. Wannabe beer advocate. Subtly charming zombie junkie. Social media trailblazer. Web scholar."

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