EA SPORTS is revoking the exclusive UEFA license of a multi-year FIFA titles deal. Press release:
Electronic Arts today announced a multi-year renewal of the UEFA license, ensuring it remains an EA SPORTS exclusive. EA is expanding access to soccer video games with several mobile offerings under development. Additionally, it brings FIFA Online 4, free to download on PC, to 80 million players in over 15 new countries. EA Sports FIFA 21 will then debut on Stadia on March 17th.
This expansion is dependent on the continued growth and success of EA SPORTS FIFA. EA SPORTS FIFA 21 was the UK’s best-selling game in 2020, and it remains one of the most popular games in the world – the EA SPORTS FIFA franchise has sold more than 325 million copies over the years. Additionally, there are more players playing EA SPORTS FIFA 21 than EA SPORTS FIFA 20 and their respective product tournaments, which indicates that fan interest continues to grow.
“Our vision is to create a more realistic, connected and social football experience by taking our games to different devices, in more countries and for new fans,” said DJ Jackson, Vice President of EA SPORTS Brand. “EA SPORTS is rapidly changing the way fans interact with sports, developing football from an ineffective, programmed experience to an interactive, accessible anytime experience. This is the best game in the world, and we are doing our best to connect players, athletes, clubs and tournaments deeply, and to promote Worldwide love of football. “
UEFA and EA SPORTS are two of the biggest names in football, and are synonymous with innovation, competition and progress. To date, more than 150 million UEFA Champions League minutes have been played in EA SPORTS FIFA titles on consoles and PCs, and its Cup has been won 40 million times. The new EA SPORTS FIFA license extension grants the rights to the UEFA Champions League, UEFA Europa League and UEFA Super Cup for the next three years. The partnership will also contribute to the growth of the eChampions League, a major tournament within the EA SPORTS FIFA Global Series Program. EA SPORTS FIFA boasts one of the fastest growing esports programs in the world and gives top competitors the opportunity to play as official clubs of world-renowned in the eChampions League.
In order to further develop the EA SPORTS FIFA fanbase, it is imperative to provide players with more ways to play. The FIFA Online 4 free download for PC experience, which is very popular in Asia, will soon be available for the first time in Russia, Poland, Turkey and other countries, making the title a potential for tens of millions of football fans. The launch of EA SPORTS FIFA 21 on Google Stadia (expected on March 17th), the platform that allows you to instantly play your favorite video games, will make the franchise available for the first time on a streaming platform.
Mobile remains the world’s most popular gaming platform, and EA SPORTS has six soccer experiences in action: from the original simulations to unique arcade formats that offer new ways to play for everyone. More details on these different mobile soccer experiences will be announced at a later time.
EA SPORTS wants to reach players from all over the world; Last year it presented six new console and PC experiences, as well as live service offerings on PC and mobile devices. EA SPORTS franchises bring sports entertainment to everyone through a set of authentic and deep experiences that bring players closer to the sports, teams and tournaments they love.
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