“Call of duty. For an additional 150 million players. This is the title of A Advertising page that Microsoft He bought two prestigious newspapers in the UK, the Financial Times and the Daily Mail, in an effort to increase pressure on the Competition and Markets Authority (CMA), i.e. the antitrust authority in Charles Kingdom, in an effort to get his bid to take over Activision Blizzard.
L’objective From the announcement is not an implication, but is clearly stated in the announcement: “This is one of our pledges agreeing to the merger between Activision Blizzard and Xbox. More games for more players on more platforms.”
until the Selected photos For advertising, the agreement with Activision Blizzard (since it uses their materials) may have been quite clear on its purpose. They are all game devices, or also used to play, with the images of the Call of Duty series on the screen: a TV, a tablet, a laptop, a smartphone and a handheld console. In the middle is the Xbox Wireless Controller to close the circle.
In short, Microsoft is doing everything it can to obtain the approval of the CMA, so that it can close the deal, and even seek public support, and pen to paper one of the concerns expressed by the antitrust authority, that is, foreclosure. of Call of Duty from platforms other than Xbox is unfounded.
It just emerged today that Sony is afraid of seeing broken versions of Call of Duty on its platforms, should Microsoft acquire Activision Blizzard.
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