ISLAMABAD: Volkswagen – the leading German automaker company of Germany and Europe is aiming to step-into Pakistani automobile industry, reported by private media channel.
The spokesperson of Board of Investment said that the German based automaker wants to introduce its brands in Pakistan. According to German Ambassador to Pakistan Dr. Cyrill Nunn, a 14-mnember business delegation of Germany businessmen along with officials of Volkswagen is visiting Pakistan soon. The German Ambassador while giving the details at a press conference declared it a “highly important” visit.
According to Pakistani officials, Volkswagen was aiming to do business in Pakistan and government was also striding to make it happen that European brand also set up a manufacturing plant in Pakistan to break the monopoly of local car assemblers. Chairman Board of Investment Miftah Ismail said to the media, “In upcoming two years, the government will try to introduce at least one European brand – German or Italian.” He also welcomed the German delegation.
Pak Suzuki – owned by Suzuki Motor Corp – is the largest auto assembler in Pakistan having 60% of auto market share.
Currently major international brands in Pakistan are Suzuki, General Motors, Honda, and Nissan Motors. It is worth to note that currently the brand operating in Pakistan are not according to international standard. The models being assembled here are mostly retired models and are lacking international safety requirements.
German Ambassador said, “To get such a delegation into Pakistan, you have to persuade them and once they are in Pakistan they are realize it’s a huge country.”