Under the multi-year agreement, TikTok will show every game at Burnley FC Women’s Stadium during the 2021/22 season.
Furthermore, TikTok will also become the main sponsor of Burnley women’s teamNext season, he will wear the same men’s team crest for the first time and will not sit as a separate team within the club.
In addition, Burnley said it will be collaborating with content creators who will work with the club’s players to build their TikTok profiles.
Burnley chairman Alan Pace said: “One of the first goals when he took over the club was to increase our presence in women’s football.” “We hope that this agreement will bring our club and our players to a new generation of fans and I am delighted that starting next season we will truly be a club for everyone: one team, under one slogan.”
The deal also drives TikTok’s expansion into football. The podium, in fact, is the sponsor of the current European Championships, as well as the shirt sponsor of Wrexham Football Club, recently acquired by Hollywood stars Ryan Reynolds and Rob McElhenney.