Boxing, Dazn and Matchroom: a huge deal also in Italy
The 5-year agreement expands partnerships in the US, Italy and Spain, with several events scheduled with the biggest local boxers.
Dazn and Matchroom have reached a global five-year agreement in which Dazn will be home to Matchroom and its global team of international boxers. To grow boxing around the world and elevate the sport to new global heights, this agreement expands existing partnerships between Dazn and Matchroom in the United States, Italy and Spain, with several events scheduled in these countries alongside the biggest local boxers. Starting with the matches of Daniele Scardina, for example, in Italy. Thanks to this agreement, 16 Matchroom UK matches per year will be available exclusively to subscribers in the UK and Ireland for the first time starting in July. In addition, Dazn will present the non-stop Matchroom UK matches program to fans around the world that kicks off with the return of Matchroom Fight Camp scheduled for three consecutive weekends on July 31. All summer and fall matches will also be announced soon, including highly anticipated matches for the National, European and World Championships. In addition, a new team of experts and commentators will soon be revealed that will see some of the most famous TV personalities in the sports world as well as many other new faces.
The partnership also expects that all Matchroom UK events will remain available at Dazn in the US and there will be significant investments in other key markets. To all this, a series of original content will be added to keep fans up to date with everything related to the world of boxing. Dazn and Matchroom will jointly develop new documentaries and other content to bring fans and boxers from around the world closer to it, both in and out of the ring. “The game has changed,” said James Rushton, DAZN Co-CEO. “This historic agreement builds on the success of our long-standing partnership with Matchroom around the world and cements Dazn at the forefront of the era of global sports broadcasting.” Matchroom Boxing President Eddie Hearn said: “We have taken the lead and signed a landmark five-year contract. This means that our UK events will now be broadcast live on Dazn alongside all Matchroom shows across the country. Cross Boundaries is something We will continue to do and we needed a partner who shared our vision of boxing and was willing to invest.This is also a tremendous opportunity for our new production and content business, Matchroom Media, who will now be responsible for the live production of our events, working closely with Dazn.As Matchroom continues to expand worldwide, This new agreement will allow us to further cement Dazn’s position as the unparalleled global home of boxing. Our goal, along with Dazn, is to deliver the biggest and best live boxing night ever and deliver a visual absence experience that will truly change the rules of the game.”
Jun 3, 2021 (change on Jun 3, 2021 | 22:38)
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