Apple is ready to invest in the TV rights to English professional football
sporting ambitions apple.
It remains unclear what the economic returns of Major League Soccer’s (MLS) €2.3 billion deal will be, if the contents and services offered win over audiences, but the Tim Cook-led company is already considering expanding its soccer-related TV rights portfolio.
As I mentioned Sports Pro MediaApple is considering bids for national live-streaming rights to both Premier League that of English Football League (EFL)looking to get professional football broadcasting in the UK in one fell swoop.
The Premier League has created a standard for fan engagement
The Premier League’s current deal with Sky Sports, BT Sport and Amazon is worth €5.7 billion for three years from 2022/25 to 2024/25. However, it will start selling for the next three years by the end of this year.
Speculation linking Apple to the English Premier League rights bid has intensified since the beginning of the year, but its interest in the second, third and fourth levels of English football has not been confirmed.
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The EFL’s current UK TV rights deal with Sky Sports is worth around €675m and runs until the end of the 2023/24 football tri-season (Championship, League One, League Two).
According to what was leaked by British media, the English Football Association aims to collect 227 million euros per season over the next four years, and is working to increase the value of its contract through specific projects and activities.
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