Activision is making more money on PC than consoles for the first time
A number not to be underestimated in the recent financial report of Activision Blizzard Is that the company, for the first time in its history, is making more money Computer what arrives Control unit. In the first months of 2023, the revenue generated by the PC platform exceeded that of the consoles by $27 million, continuing a trend that has been going on for some time.
Between January 1 and March 31, 2023, Activision earned $666 million on PC and $639 million on consoles. The PC segment has been doing better than the console since mid-2022, although the latter is better than the first if we consider the entirety of last year.
that it changes Quite important, given that according to AI Activision Blizzard Annual Reports are availableThe console segment has always performed better than the PC segment. Even the Blizzard acquisition failed to turn the tables.
This is the third quarter in a row that PC has outperformed consoles, which has never happened before. There are also good reasons to believe this trend will continue throughout 2023.
Activision attributes that 74% increase in revenue on PC over last year to the success of Call of Duty and Overwatch 2, but it appears that part of the result also came from World of Warcraft, thanks to its Dragonflight expansion, and from the immortal Diablo. In short, Blizzard appears to be the leader in PC growth, with 72% of its revenue on PC and 8% on consoles. Call of Duty itself generated 59% of revenue on consoles, 26% on PC, and 15% on mobile. The launch of Diablo 4 could also increase Blizzard’s console user base, but given PC fans’ love for the series, it could lead to more revenue growth on PC.
However, it must be said that Activision Blizzard’s first sector of revenue is the mobile sector, which separates all others thanks to the excellent results achieved by Candy Crush, the true holy beast of this sector.
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