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Home - Tech - Daraz.pk gets over 1 Billion rupee sale on Black Friday 2016

Daraz.pk gets over 1 Billion rupee sale on Black Friday 2016

Daraz.pk is undoubtedlly one of the biggest e-stores in Pakistan. From collaborating with Google to organize Tech Mela, or initiating a week -long dedicated Mobile Week for tech enthusiasts or bringing the concept of Black Friday in Pakistan, Daraz is the only responsible name behind all this.

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Daraz brought back Black Friday concept in Pakistan last year and earned huge response, and with this years’ Black Friday they have made a record of over 1 Billion rupee sale.

“Reaching Rs 1 billion in sales on a single day is a milestone not only for Daraz, but for all of Pakistan. E-commerce is no longer a small part of the market but a cornerstone of the retail market. This year we focused on having a very large assortment of deals with deep inventory and a great shopping experience, so all our customers could get the products they had been dreaming of. I want to thank our sellers and our amazing team for making this possible,” said Bjarke Mikkelsen, Co-CEO Daraz Group

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Fun Facts

  • At 10am of Black Friday Sale, Daraz had already surpassed the number of orders that happened in last years’ Black Friday
  • 55% of the total orders were on a mobile device – a clear indication of how Pakistan is increasingly a mobile-first market
  • Customers showed more reliance in the safe and convenient online prepayment solution. 35% of the total orders were prepaid transactions with Easypaisa mobile account as customers’ favourite.
  • More Ponds and Sunsilk bundles were sold on Black Friday than in all of 2016
  • Zong’s special flash-sales during Black Friday, offering 1GB for Rs 1, sold out in 10 minutes
  • Daraz Online Shopping app was trending on the app store – so much so that it was down for an hour

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